The Journey
Inside the Lab: A Real Look at Our Moisturizer ...
AROOM's first product is almost here. Discover how we formulated a barrier-repair cream for sensitive, stressed-out skin — Panthenol, Chaga, Ceramides, and 5+ months of testing.
Inside the Lab: A Real Look at Our Moisturizer ...
AROOM's first product is almost here. Discover how we formulated a barrier-repair cream for sensitive, stressed-out skin — Panthenol, Chaga, Ceramides, and 5+ months of testing.
Shrooms for Skin: Why Fungal Skincare Is the Ne...
Discover how Chaga mushrooms—the antioxidant-rich fungi behind K-beauty’s newest trend—can transform your skin barrier. AROOM breaks down the science and the skincare.
Shrooms for Skin: Why Fungal Skincare Is the Ne...
Discover how Chaga mushrooms—the antioxidant-rich fungi behind K-beauty’s newest trend—can transform your skin barrier. AROOM breaks down the science and the skincare.
Mental Health May: 3 Ways to Reclaim Your Peace
Celebrate Mental Health Awareness Month with 3 simple ways to honor yourself — because burnout isn’t a badge of honor, it’s a call for change.
Mental Health May: 3 Ways to Reclaim Your Peace
Celebrate Mental Health Awareness Month with 3 simple ways to honor yourself — because burnout isn’t a badge of honor, it’s a call for change.
From $0 to Launch: Early Lessons From Building ...
Skincare dreams don’t start with serums. They start with spreadsheets, domain fees, and instant cup-noodles in a half-furnished office. Here’s a peek at what it really takes to build a...
From $0 to Launch: Early Lessons From Building ...
Skincare dreams don’t start with serums. They start with spreadsheets, domain fees, and instant cup-noodles in a half-furnished office. Here’s a peek at what it really takes to build a...
Why Your K-Beauty Routine Is About to Get More ...
What do global trade wars have to do with your skincare routine? More than you’d think. With new tariffs targeting beauty imports, K-beauty may be facing its biggest shelf shake-up...
Why Your K-Beauty Routine Is About to Get More ...
What do global trade wars have to do with your skincare routine? More than you’d think. With new tariffs targeting beauty imports, K-beauty may be facing its biggest shelf shake-up...
From Beauty Lab to Tariffs: Yoonseo’s career, g...
I met Yoonseo at SATE, a fusion Asian bar on the hillside of HBC — one of Seoul’s liveliest neighborhoods. Over cold ales and the low hum of a Friday...
From Beauty Lab to Tariffs: Yoonseo’s career, g...
I met Yoonseo at SATE, a fusion Asian bar on the hillside of HBC — one of Seoul’s liveliest neighborhoods. Over cold ales and the low hum of a Friday...